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New Ideas Need Two Documents

And a business plan isn’t one of them.

It’s intoxicating to have an idea for a new business that could meet an unmet need and revolutionise a market or industry. Unfortunately this feeling often sees first-time founders focus on writing a business plan and trying to protecting the idea, both of which, at the stage of early ideation, are a waste of time. Business plans ask questions that at best are answered with guesses and as far as protecting intellectual property is concerned, the novel parts of technology usually become evident are a series of prototypes have been built.

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I write about what I see building companies. Currently growing

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