Curious, Meet Wonder.
Sizing an opportunity is never particularly easy. It usually starts with Googling a topic and for those with virtually no formal research expertise (yes, you…and yes, me) we start downloading and scouring PDFs in the hope of finding evidence that corroborates a hypothesis for the world’s next big thing. This takes hours and sometimes days and weeks and for this reason alone, self-directed research is usually biased and for the most part incomplete due to a lack of proper research methodology and access to the right information sources.
There have been many occasions when I wanted to quickly lay my hands on objective insight to inform one of AirShr’s product developments, a new idea or to get a handle on an issue at one of my mentees’ ventures. Recently this need was solved with incredible efficiency after I saw a referral from Hunter Walk for a service called AskWonder.
For under 30USD I was able to ask a tricky research question in minutes using an elegant interface and within days I received insight from a researcher that I felt was balanced, well referenced and actionable.
How is this even possible?
Well Justin Wohlstadter, the CEO and Co-Founder at AskWonder, and his team built a tech platform that makes unused researcher expertise available to the public so people with questions can connect to those with answers (or at the very least useful insight). If it feels a little like how Uber helps unlock value from under-utilised vehicles you’d be right.
After my first research gig Justin reached out to ask if we could talk about my impressions on user experience and where they could improve. I respect that. It’s not easy to ask a stranger for feedback on your idea but as is the case when we do the same at AirShr, the insight gleaned from these conversations is often remarkable. Justin and the team are not only working to make the research experience seamless and accessible, they are focused on becoming embedded in the workflow across a range of industries.
I’m sure Justin would love to know how you get on.